French design studio Surface to Air are best known for their work on the recent Justice videos and artworks. Now the French label has gotten together with Kid Cudi to release this latest video dubbed, “Mr. Rager.” The brand recently worked with Cudi on a capsule collection of leather jackets for fall/winter 2011. The video follows Kid Cudi fighting against a gang of fifty men all only to sucumbe to a familar face at the end. Also look out for a cameo (around 4.24 mins) from another well known face who was involved in the project.
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